Digital
Projects
Crafting impactful visuals across the digital landscape. From eye-catching ads to user-friendly interfaces; telling brand stories through engaging digital design.
Brand: RadiAnt Waxing
Role: Sr. Art Director
Project: DMM Asset Refresh
Objective & Goal:
This project was aiming to create national directed assets for potential customer conversions. The messaging is mean to grab attention quickly and carry viewer through the carousel to earn why RW is above the rest and lead to a booking.
Scope:
• FB Carousel Ads
• FB Static Ads
• Lead Form Banners
Brand: AMAZING LASH STUDIO
Role: Sr. Art Director
Project: Blinx Launch Campaign
Objective:
The objective was to create a look and feel for the new product service that ALS was launching: Blinx. The goal was for the campaign to have a young, refreshed feel from the rest the brands offerings yet still on brand.
Scope:
• Key Visual Creation
• Stock Image Selection
• Photo retouching Direction
• Email set
• Paid & Organic Social Creative
• Website Banners
• Print Materials
• Direct Mailers
Getting the model imagery right
Once the team aligned on a stock image for this campaign, nailing the retouching with our retouching agency (Industrial Color) was key.
I worked closely with our partners to successfully add the correct blinx style eye lashes for her face and eye shape, optimize her eye makeup, gel lighting to match our brand photo style, clean up her hair and to add subtle age lines and wrinkles. We felt this faster than ever service targets for a more middle age customer, who has a busy life and would value blinx most.
Paid Social Ads
This was a part of a larger set of targeted paid ads for social: Awareness & Lead Generation. Here, we have 2 examples of static lead gen ads, focusing on the effortless aspect and multi-occasion use of blinx, as well as featuring the powerful before & after looks.
Carousels, Static and animated posts and stories were created as well for this campaign.
STARBUCKS | AMAZON ECOMM PRODUCT PAGES
Brand: starbucks
Role: Art Director, Lead designer
Project: At Home Product Pages for Amazon Shopping
Objective:
To create unified shopping visuals that featured the brands core RTBS, while feeling differentiated in product modules from category to category.
Scope:
• Module Configuration
• Information Hierarchy and flow
Assets for:
• Via Instant Coffee
• Ground Coffee Flavors
• K Cup Coffee Pods
COFFEE ORIGIN
GLOBAL LOCATION ASSETS
Having fun
with flavor
Even through this was such an extreamly large project, it was so exciting see all the visuals come to life as one connected shopping experience at the end!
OLD SPICE: ECOMM PRODUCT PAGE ASSETS
Collection
Collection
Visuals
Benefits
Banner
Collection