Cursor

mode

Language Support

logo
Solution Image
Solution Image

Digital
Projects

Crafting impactful visuals across the digital landscape. From eye-catching ads to user-friendly interfaces; telling brand stories through engaging digital design.

Solution Image
Shape Image Shape Image Shape Image Shape Image Shape Image

Brand: RadiAnt Waxing

Role: Sr. Art Director

Project: DMM Asset Refresh

Objective & Goal:

This project was aiming to create national directed assets for potential customer conversions. The messaging is mean to grab attention quickly and carry viewer through the carousel to earn why RW is above the rest and lead to a booking.

Scope:

• FB Carousel Ads
• FB Static Ads
• Lead Form Banners

Brand: AMAZING LASH STUDIO

Role: Sr. Art Director

Project: Blinx Launch Campaign

Objective:

The objective was to create a look and feel for the new product service that ALS was launching: Blinx. The goal was for the campaign to have a young, refreshed feel from the rest the brands offerings yet still on brand.

Scope:

• Key Visual Creation
• Stock Image Selection
• Photo retouching Direction
• Email set
• Paid & Organic Social Creative
• Website Banners
• Print Materials
• Direct Mailers

Getting the model imagery right

Once the team aligned on a stock image for this campaign, nailing the retouching with our retouching agency (Industrial Color) was key. 

I worked closely with our partners to successfully add the correct blinx style eye lashes for her face and eye shape, optimize her eye makeup, gel lighting to match our brand photo style, clean up her hair and to add subtle age lines and wrinkles. We felt this faster than ever service targets for a more middle age customer, who has a busy life and would value blinx most.

Paid Social Ads

This was a part of a larger set of targeted paid ads for social: Awareness & Lead Generation. Here, we have 2 examples of static lead gen ads, focusing on the effortless aspect and multi-occasion use of blinx, as well as featuring the powerful before & after looks.

Carousels, Static and animated posts and stories were created as well for this campaign.

STARBUCKS | AMAZON ECOMM PRODUCT PAGES

Brand: starbucks

Role: Art Director, Lead designer

Project: At Home Product Pages for Amazon Shopping

Objective:

To create unified shopping visuals that featured the brands core RTBS, while feeling differentiated in product modules from category to category.

Scope:

• Module Configuration
• Information Hierarchy and flow

Assets for:
• Via Instant Coffee
• Ground Coffee Flavors
• K Cup Coffee Pods

COFFEE ORIGIN

GLOBAL LOCATION ASSETS

Having fun
with flavor

Even through this was such an extreamly large project, it was so exciting see all the visuals come to life as one connected shopping experience at the end!

OLD SPICE: ECOMM PRODUCT PAGE ASSETS

The Wild
Collection
Product line banner | Amazon
The Red
Collection
Product line banner | Amazon
Scent
Visuals
Product Page Graphics | Amazon
Product
Benefits
Product Page Graphics | Amazon
Brand
Banner
Brand Page Graphics | Amazon
Sweat Defense
Collection
Product Page Graphics | Amazon

want to see more?

Explore Social Content Creative