Project Scope & Objective:
- International Delight was looking to redesign and update their creamer singles line (24, 48 and 192 counts). We Identified what was working about the their current design while also assuring we hit the goals letting consumers know these are perfect for many occasions, especially when on the go! We also wanted these to look eye-catching when on shelf and very shoppable by flavor. Turning subtle yet strategic elements, such as the creamer single illustration, to hold not only the quantity (which we know consumers look for right away) but the to-go messaging, proved to be a huge success. We also optimized flavor cues on all skus to work as hard as they could when boxes are billboarded.
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- Scope:
- + Illustration
- + All flavors for Single creamers
- + Sizes 24, 48 and 192
- + Copywriting
- + Singles Cup lid design updates
