Project Scope + Objective:
- The challenge here was creating a new product and sub-brand from scratch that would will still have the essence of I.D. From product naming to identity and bottle form, this team created it all. This concept gives the consumer a coffee house experience with a hand drawn coffee shop inspired logo, while standing apart from other creamers and dairy products on shelf, in store. Many designs and names were tested and this is the carefully crafted design that hit the shelves as a never before seen aerated coffee creamer and latte maker.
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- Scope:
- + Brand & Identity Development
- + Instruction Development + Illustration
- + Copywriting
- + Food Photography
